Lately...

I was sitting next to a man the other day who told me he had been applying to thirty job postings per day. No wonder the recruiters and HR departments are flooded with resumes, if everyone is following his strategy of using a machine gun instead of a shotgun. You've heard about the shotgun theory, right? That a single well-aimed bullet at a single target is better than shooting a bunch of bullets and overwhelming the recipient of the information. I think the same is true in personal marketing/branding as a job seeker. The elevator pitch, knowing what it is that you do well that no one else (or at least very few) can do is of the utmost importance. Also, making sure you are not wasting time filling out applications for jobs you don't even really want. Do your homework, and work smarter not harder.