No Business An Island

In times of economic recession, it is natural for businesses to want to scale back their networking and partnership opportunities in order to save money or keep their own clients to themselves. I argue that in times like these, we should do our best to help each other out. If you have a prospective client who you cannot help, go ahead and refer him or her to the competitor. You can bet that the competition will notice and start referring customers your way when the time is right. Even if your competition is not smart enough to do that, the prospective clients will notice and remember you for the next time they can truly use your product. Hasn't anyone ever seen 'Miracle on 34th Street'? Remember Kris Kringle refers Macy's customers to GimbIes' and other toy stores all around town, but the customers respond and they remember Macy's. I think Santa Klaus is brilliant.